Matt Moore has some great comments on the idea of co-creation and participation in today's web. Creative Ecologies (or why my genius is unimportant), starting with some statistics about how a fraction of people are creating content and related to the 1% Rule. From the end of Matt Moore's post:
To understand the inputs into and impacts from social media, we have to see these invisible ecologies of creation that form & reform. These ecologies have long pre-dated the internet but now we see them more.
To repeat, co-creation is not an option, it is the default...
"Co-creation is not an option," I like it. We work together naturally. Actually, we shift back and forth between solo work and collaborative work. I can't do my solo work without the inspiration of talking, reading and seeing patterns. Similarly, my collaborative work is informed by personal reflection as well as reflections with my colleagues.