Models of behavioral change

Luke Naismith has a nice pair of images, one from Robinson, and another that reverses the positive effect.  They depict 7 Steps to Behavior Change, and he's looking for more info on their source.  Model of Behavioural Change.

In Theory of Constraints, we look at the Levels of Buy-In / Levels of Resistance Model.  Traditionally, it is a model that begins with "there is a problem that must be fixed:"

1. There is a problem.
2. There is a general direction of a solution.
3. The solution will solve the problem.
4. Negative effects of the solution can be overcome.
5. Obstacles can be overcome.
6. Unverbalized fears can be overcome.

Another type of change is the kind that everyone wants, regardless of the current state of reality.  This is the kind of change that is driven by a shared vision or shared desire to move the organization to a new place.  Those steps look something like:

1. The goal.
2. Realize that the goal is much harder to obtain than we thought.
3. There is a general direction of a solution.
4. The solution will get us there.
5. Unverbalized fears can be overcome.