I'm always interested in discussions that take the idea of social networks and apply them to something important to the speaker. Nic Brisbourne is seeing the links between all the social networks discussions and The Cluetrain Manifesto. Cluetrain part of the fabric:
Listening to the panel on social networks at the Innovation and Growth Forum conference on Monday I was struck how the messages coming across were totally in sync with the ClueTrain Manifesto. [snip]
I found myself in wholehearted agreement with most of what they said. Here are a couple of highlights:
- Social networks let you reach people that are otherwise hard to reach
- Companies can also use social networks to hear things back from the market - ie have a conversation
- In order to benefit from this media companies must have a total commitment to listening to the customer
- The consumer is changing - if you don’t use these new media you won’t engage them
[via a mailing list, LinkedIn Chicago]
Social networks aren't just interesting because it is people making connections. They are interesting because the content of those connections: passion, knowledge, ideas - the stuff that animates us. Depending on your specific needs, there are many ways to explore and take part in those networks: some new, some as old as human existence.