Blog software "is a tiny, but mighty, content management system." This was a big aspect of the day's discussions and examples. The community is learning how to use the tools to do interesting things that have been painful in the past. In particular, the ability to easily generate and publish content is seen as a boon for many organizations that don't want to call their web guru to update a little text somewhere or make small changes to content. This was the promise of more traditional Content Management Systems, but they are perceived as being cumbersome (and expensive).